As you begin to promote your enterprise by using email, it is important to possess the necessary skills. You must find a way to avoid the spam filter but also keep your email effective. Below you will find some excellent tips to help you accomplish this.
Proofread anything you send out via email. The content of your emails, from subject to footer, must be typo-free and properly written. You should also test the email’s layout to make sure everything shows up correctly. If you have put any links in your emails, make sure they are able to be clicked.
It is advisable to get permission from customers before contacting them by email. Most people just delete email that they have not requested. Violating your ISP or web host’s policies can lead to major catastrophe.
Make subscribing to your mailing list a two-step process. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Limit your marketing email messages to only one each week. It is likely that your customers receive many marketing and other messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Don’t send important information out around a major holiday. People are off doing things rather than sitting at their computer reading emails. Of course, you should adapt this to your target audience. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Avoid using too many images in your emails. Many email readers block graphics, causing some people to miss the information which is not available in text format. The spam folder is the likely destination for photo laden email.
For maximum effect, it is advisable to offer many options to your marketing with email customers. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. When your customers feel that they are somewhat in control of the process, they will be much more satisfied.
Branding your business is essential, and should be incorporated in your marketing emails. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your marketing materials. This will make your emails unique and instantly recognizable.
The link to unsubscribe from your list should be clearly visible. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Be persistent with your campaign. Persistence is a critical part of any email promoting strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.
Be sure that every email address you have is valid. A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. This is a huge waste of time.
When you’re making a form for people to sign up to your emails, provide them with a list of what you’re going to send. Tell them exactly what kinds of emails they’ll be getting and when they’ll be getting them. This prevents someone who expected infrequent emails about cats, for example, from becoming surprised when they get one email a week about dogs.
A good way to grab an email recipient’s attention is by making the email personalized. Nothing turns off your reader more quickly than a letter that reads like it is just a form intended for the masses. Go beyond just adding their first name! You should understand when, why and how they subscribed to your emails. Apply this knowledge in creating a personalized message.
Concentrate on making the subscription list focused and highly targeted. The way to do this is by having good customers, as well as their friends and their contacts, signing up to get your mailings. If the mailing list comes across as an exclusive club, you will be able to build your mailing list while sending an authoritative message in your emails.
Make succinct subjects. By keeping the subject line below 60 characters, you have a better chance of grabbing the attention of a reader. If a long subject is unavoidable, be sure information which is most critical is at the front of the subject line, so it’s not truncated.
Take the time to send a message to your subscribers on their birthdays. Add a spot to your form for opting in where they can add their birthdate and then you can send them an automated greeting. This easy step can make customers feel good, particularly if there’s a discount or promotion included with their greeting.
Try combining your email campaigns with the major social networking giants that include Facebook and Twitter. This makes it easy for email list subscribers to share interesting emails with their friends on social media sites, who will hopefully become subscribers themselves.
One way to follow up with customers is with an email, including a discounted coupon offer for their next visit. One way to do this is to include a link to a page on your site that displays the offer and details. Include a sales pitch stating that the client can experience significant savings via your coupons.
Brand your emails by using your logo, color palette and a similar layout to your website. Customers already know your designs, logo and colors and they associate you with these details. Consistent style and design between your emails and your website will reduce the odds that subscribers will delete your emails.
Remember these tips so you can make your marketing campaign the best possible. Use them with your current projects or use the tips to start a new campaign altogether, and you will soon see increased business.