Would you like to market you business, but don’t know where to start? Check out Facebook. There are millions of users there waiting to hear from you. If you’re interested, you should read through the advice outlined below to help you get started.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Reward them with prizes and incentives if they like your page. Follow through with your prizes and discounts, or you will lose customers.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. You need to monitor your wall, and any direct messages you receive. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Be certain that your online content is linked from the Facebook page of your business. Even your blog should link to your Facebook page. You can also link your Facebook page to your Twitter account so your tweets will show up there.
Facebook Offers is a great tool for running contests or giving away free products through your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.
Custom tabs can help you get more accomplished on your Facebook page. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, you can have a contest tab if you’re running a contest.
Consider buying some Facebook ads. You can customize your ad by having people of a certain age or gender view it. You also can keep to a budget, allowing you to do as little or as much as you wish. Finally, you don’t have to commit long-term. Your ad can be stopped any time.
Provide sign-up forms on your page. You can provide incentives for people to do so, which will make communication easier going forward. Also, you can hold contests where you give away free things.
Don’t think that Facebook is the only place that people go for social media purposes. As popular as Facebook is, not all cultures and age groups use it. Learn about your audience first and then determine if they are avid Facebook users.
Think about setting up a group on Facebook. You can communicate with customers and they can communicate with each other here. You can alert the masses to a special deal you are running or a new product you have coming out. This is a terrific method of learning all about your customer base.
Make sure you try your best to give your brand a personality. If you make a bunch of posts that aren’t interesting them people will associate that with your brand. Infuse personality into it, but remain professional while doing so.
Get people talking. For example, if a conversation begins on your page, let it continue. Don’t delete their post or you might insult them. Intervene only when there is inappropriate content on your page.
The design of your Facebook page should be similar to your website’s design. You should match your webpage colors to those on the wall of your facebook site. This will quickly aid in brand recognition. If they are vastly different from one another, your following will get confused.
Event sharing can be very important to your bottom line on Facebook. Share information about trade shows with your Facebook fans. Facebook automatically reminds your customers of the event.
Think about Facebook matchmaking as a way to market your brand. At some point, you may get an opportunity to help a couple meet on Facebook. Take the bull by the horns! You are creating an excellent story that these two people can pass on, and the best part is that your company is directly involved. You can’t ask for better marketing than that!
If you have an outlet or store for your company, use Facebook’s check-in function. Give your customers the possibility to update their Facebook status by checking in your store. This is a great way to reach friends and family of the subscriber, as their friends are able to see that they visited your store.
Your Facebook contacts are a great way to increase sales. Offer coupons or discounts to new or loyal friends. If you do not extend promotional efforts to new friends, they may quickly start losing interest.
As your business grows, you may want to hire an employee dedicated to updating your Facebook page. Adding daily postings regarding special promotions or products will give folks a reminder of why they are fans of your business. If your followers like the post, they can share it to be viewed by other friends, as well.
When posting to your Facebook page, don’t go too far off topic. If you sell toaster waffles, talking about toasters is acceptable. Do not post random videos like a dog chasing a cat; this will make your fans bored.
As you can see, getting started with Facebook marketing is not difficult. Apply these tips and look for additional sources you can use to learn about Facebook marketing. You’ll be happy this is something you’ve learned when you start attracting new customers.