Do you want to market a product but can’t get started? Facebook is an amazing marketing opportunity. You have the ability to reach millions of people. If you think you can benefit from the power of Facebook, check out the helpful tips below, geared to gain you an audience.
You can easily engage followers on your profile by replying to their comments and concerns. It is important to monitor your wall daily and to check out @ messages for your brand as well. This is particularly important if the comment that has been left for you is negative.
Does your page stand out from the competition? This can be done by using colors and photographic elements. These pages are more enticing.
Make a group rather than a page. Groups are like little communities where your fans can interact together. You could even set up both a group and a page if you would like and if it makes sense for your business.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and switch it to Promoted Post via your Wall. If your offer is really good, you can consider opening it up to non-fans.
Treat your old customers well. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. For a great marketing campaign, you should respect and appreciate your followers. This results in true engagement with your brand, and therefore much attention should be paid to customers.
The whole point of Facebook marketing is to boost sales. So set a monthly goal for a particular amount of products sold. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. When you’re not getting results, change your strategy.
Hiding content from people who are not fans is wise if you want visitors to become followers. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Use real resources when marketing on Facebook. Marketing on Facebook is no cake walk. Putting this task on the desk of an overworked employee won’t cut it. Use real resources and you’ll get a lot out of it.
It may be tough starting out in Facebook marketing. One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This will give people a simple way to connect with your company and it is not very intrusive. Once they press the “like” button on Facebook for your business, the updates you provide will be seen by them.
Informing your customers through Facebook is crucial. Regularly update your page, at least once a day. Your updates should provide valuable, fresh content that your customers are interested in.
When you create your Facebook page, have a goal in mind. Don’t just use a Facebook page because everyone else is doing it. Are you using it to communicate to customers? Or is it a way for them to reach out to you? Facebook can help increase both communication and sales with current and new clientele; this is different to just keeping the customers that you already have.
Run contests to get likes on your page. You can offer discounts or a nice prize once your goal of likes is met. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
Make sure your profile is updated. When changes occur within your business, you must make the changes on your profile. Having a page with current information will be helpful for your fans. You might want to change some items on the page, but people will love those updates.
There is no harm in asking fans to share what you post. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends. Also, you can promise to give everyone some coupon code once a certain amount of subscribers share your updates.
Remember that a large subscriber base does not always mean a successful campaign. You need to target those users most likely to want your products and share information with others. Looking at the conversion rate can show you if your campaign is successful.
If you’ve got a store on Facebook, try using the available check-in function. Let your customers update Facebook statuses by using your store as a check in point. This can help reach friends of current subscribers.
Just like with all other types of marketing, it is important that you know who you are targeting with your Facebook marketing. If you want content that doesn’t attract those your products are meant for, you’re not going to be able to raise sales.
The preceding tips should have made it clear that getting into Facebook marketing isn’t so tough if you put your mind to it. Apply these tips and look for additional sources you can use to learn about Facebook marketing. You’ll be amazed at just how far your marketing message reaches when you start your campaign!