Facebook Marketing 101: Everything You Need To Know

Facebook has become a very popular social media network. There are millions, if not billions, of people using it today. This means big marketing opportunity, and as a business, you need to understand how to go about it. This article shows you how it’s done.

TIP! When marketing through Facebook, you’ve got to make your page stand out from the competition. Put up neat visuals or add some color.

Talk with fans regularly to see what they want. If a person takes time to post on your page, make a note of what they said. Successful businesses often get their best ideas from potential customers. Your current fans are the reason for your success so don’t ignore what they have to say.

Keep spam off of your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Page administrators can add keywords into the tool that will help keep things filtered.

TIP! Use Facebook Offers to promote your special deals. Just set the offer and choose to make a Promoted Post.

Consider Facebook a type of content-sharing venue. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it as a marketing medium. Compose actual blog postings and make sure your posts are promoted via other channels as well. You’ll soon see that you can get tons of web traffic from Facebook.

Facebook Pages

TIP! You must not forget your current customer base. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already.

It can be helpful to be active on other Facebook pages instead of just your own. When posting on other’s Facebook pages, it can get you significant attention. Just be sure you’re getting positive attention. Create posts when there is something positive for you to say. You don’t ever want to be guilty of spamming.

Giveaways are very helpful in marketing. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page. This doesn’t cost much and has the potential to build a significant following for your brand.

TIP! Most people market on Facebook because they want to improve their sales. So set a monthly goal for a particular amount of products sold.

Companies like car dealers may not need a page on Facebook for their business. Customers tend not to follow such pages unless they actually need the item. Try making your ads on Facebook.

Everything you put up on Facebook needs to have value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Don’t try to sell to people too often or you might get people to quit following you when they get sick of it.

TIP! You should spend real time and energy on your Facebook marketing. Marketing on Facebook can mean a lot of success.

Ensure there are easy to find areas in your Facebook page so followers can sign up. You can even use a promotion or giveaway as incentive to garner new followers. Hold contests and sweepstakes or just offer free samples of the product.

Make a group dedicated to your business. Your group can be a place where you and your customers interact with each other. Let groups know about your special discounts and other useful information. That can be a good way to get to know all the people who may purchase your products.

TIP! You may find some difficulty the first few weeks of using Facebook. It can be helpful to put a Facebook link on your website.

If you’re using Facebook when trying to market a business, it can be tough to get started. Start the marketing process by displaying the Facebook button on your company’s website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. It is much easier to keep your customers informed when they use Facebook to connect by liking your page.

Only post professional-looking photos on your wall. These pictures need to make a great first impression. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.

TIP! Pay attention to the “personality” of your brand and build this with your marketing materials. If people find everything you post to be stale and brand, this will give them the same perception about your brand.

You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. Fresh and simple content is king. Give them rewards for their loyalty, like discounts, too.

When you get comments, respond to each of them the best you can. This include comments in your inbox as well ones posted on your page. You’ll have to put in some effort, but fans will love the personal touch.

TIP! Work hard to keep your Facebook fans informed. That doesn’t mean that you should post multiple times a day; regular updates will do.

Run a contest every now and then to see who can get the most likes for your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.

Past Customers

TIP! Always know exactly why you have a Facebook page. Just putting one up for the sake of having one is not enough.

Why not ask your customers to write a review on your Facebook profile. Those who have interest in what you’re offering enjoy seeing reviews from past customers. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.

Ask your followers if they will share any content that you post. Offer a discount to everyone who shares an update with someone else. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.

TIP! It is always important to nurture your relationships with others that you interact with on Facebook. Just like with physical interaction, building a great Facebook relationship takes some time.

Hold contests to get your followers excited and talking about your brand. For instance, you can ask your followers to post pictures of themselves utilizing your product. After the close of the contest, post the name of the winner.

As previously mentioned, Facebook has nearly limitless potential for communicating with customers and earning sales. After reading this article, you now have a good understanding on how to use marketing to your advantage. Go ahead and join Facebook today to begin your marketing.