Do you want your business to gain exposure among millions of people? Are you aware that Facebook can make that happen? There are millions of people registered on the popular social media site, Facebook and they can all be fans of yours if you play your cards right.
Reply to people when they post on your page. You should monitor your wall regularly and also any related @ messages. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Consider organizing a giveaway as a means of generating interest. Offer entries in return for liking your page. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
If you are using Facebook to get your services or products to your customers, you need to make your page unique. You should add pictures and colors to attract attention. People are much more drawn to decorative pages than plain ones.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
It is important to have a lot of followers when using Facebook as a marketing tool. This means that your focus should be on building your follower count until you have around 5,000 people following you. Once you gain a large following, you marketing efforts will become much easier.
Never neglect your existing base. A shocking number of people fight to get new likes instead of catering to their current fans. For powerful Facebook marketing, you need an audience that feels respected. This gets customers truly engaged in your company.
Look into a Facebook advertisement to sell your product. One of the benefits of this is that it can be custom programmed to only be viewed by demographics you dictate. There are a lot of options when it comes to how much you spend, too, so you can adhere to a tight budget when needed. Additionally, you don’t have to make a long-term commitment. The ad can be stopped at any time.
Know when to post about your business outside of your own Facebook page. Posting information on other people’s Facebook pages can garner a great deal of attention. Remember that the comments you leave on another page should be professional in nature. If you feel like you have worthwhile things to say, you should post on other pages. Do not spam other pages.
Make sure your followers can easily share your content on Facebook. If your page has valuable content, your audience will want to share that with others. Interaction and sharing are at the heart of what Facebook does. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
Define why you need a Facebook page. From a business standpoint, you should always be actively promoting yourself and your products on your page. Did you create your page as a way to engage customers? Or do you have it so that your customers can keep in communication with you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
The most important part of posting on Facebook is establishing long-term ties with other users. It is the same when you’re face to face, so online interaction requires the same involvement, which is going to change over time. Providing valuable, up to date content is on way to keep your customer relationships going well. Remember that it’s always a good idea to offer people deals and promotions as well.
Try to engage an open forum on your page. If there is a conversation occurring about a posting, only intervene if it gets negative or nasty. Deleting a post because it goes off-topic will offend people. The main reason you should ever get involved is when the thread is becoming offensive or racist.
As you can see, Facebook is a great way to market your business. Marketing through Facebook allows you to reach millions of potential customers. Utilize the advice that has been given to you so that you can not only grow your business but communicate with your customer base in a unique way. There is a whole new world of marketing within Facebook.