Facebook offers numerous opportunities to connect and communicate with new and existing customers. Social media has become so popular because people chatting with one another. Take advantage of the new mediums to find more customers for your business.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide fans with coupons or even a product when they share or Like your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
Try to use Facebook ads. Posting to your page will only get you so far. To achieve real results deep into your customer base, Facebook ads may be ideal. Facebook ads are cheap, and they can be quite effective.
Regulate your page for spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. If you have different page administrators, they can help you with this.
Think of Facebook as a way to share content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Use it in this way. Cross promote information between your official website, blog and Facebook. Facebook usually drives up a bunch of traffic.
You must know when it’s okay to post on another person’s Facebook page about your business. When you do so, you can get some good attention on your brand. Ensure you only attract the good kind of attention you want. Post on other pages if you have relevant or interesting information to add. Don’t ever spam!
Host a giveaway to increase interest to your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Carefully consider any updates you plan to post. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Updates need to be entertaining, helpful, or educational. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Take time to answer questions and respond to comments posted on your wall. This will show that you care about what they have to say. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Hiding content from non-fans is a great way to turn visitors into followers. By hiding certain content from casual visitors, you will pique their interest, resulting in more followers. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Ask followers for insights on how to improve your business. People love to feel important and knowledgeable. These are the best minds to tap into for opinions. If you blog, ask fans what they want to hear about.
You really should make sure that you are making an effort to allow your audience to be informed about your business through Facebook. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Keep your content quality up, and give your audience information that they really want.
Don’t turn off comments! This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don’t matter to you if it appears you don’t want to hear from them.
Use a competition or contest occasionally to get a minimum number of likes onto your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This is a great way to gain subscribers in the short term, and get positive reviews from the contest winner in the future.
Brand your Facebook page like you do your website. For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. It will make people think your page is related to the brand you represent. If you do things entirely different, customers will only get confused.
Regularly update your Facebook profile. It is important to keep your customers informed of changes. Your customers will appreciate that you keep them updated with this information. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
Do not use the Facebook Update tool too often. This allows you to send messages directly to followers. So make sure to use it only when you have important news. However, using it all the time will get old to your followers.
Are you prepared to use Facebook to expand your customer base? Social media like Facebook is well loved, so you should use this to your advantage. Keep the advice shared here in mind to help give your business the boost it needs.