If you believed that email was no longer an effective marketing technique, you were wrong! While marketing with email was first on scene after the popularity of the Internet took off, it has not outgrown its uses. The infusion of new strategies ensures that email promoting campaigns remain on the cutting edge of technology. Use these tips to make marketing with email a fun and exciting venture for your business.
Use A/B testing to see which emails are successful and which ones aren’t. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This gives you the information you need to figure out which subjects work and which don’t.
Be consistent with your email layouts. Stay with the same logo and color scheme in your email. Use a standard, easy-to-read font. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. In e-mail marketing, familiarity is a key aspect.
Make sure to get permission before emailing any client or customer. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
When adding consumers to your email list, require that they double opt-in. Although this might seem unnecessary, this guarantees that this person wants to view your emails. As a result, it eliminates the chance that you get into trouble.
Do not send more than 1 email a week to your subscriber base. Chances are, your customers receive a ton of email everyday, just like you. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. Yet, there may be exceptions to this. This may include emails regarding things like Black Friday and other sales or specials that go on.
Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Figure out what your restrictions are and then work within them.
Getting permission before sending emails to someone, is of utmost importance to doing good business. If a customer feels that your email is unsolicited, there is a greater chance that your customer will delete or unsubscribe. Even worse, when your email provider collects so many spam complaints about you, they could cut you off for failing to abide by their spam policies.
Get names if possible in the initial stages. This will allow you to include their name in your marketing emails, giving the mailings a personal, friendly touch. The emails that you send to them will stand out because recipients won’t feel quite so anonymous.
The most obvious way to increase the number of people who subscribe to your email list is to make it easy to sign up for your list on your website. Make the sign up option stand out on your site and you can easily add potential customers to your email list.
A good way to grab an email recipient’s attention is by making the email personalized. By making the email seem personalized, and less like a form letter, the recipient is less likely to ignore it. Putting in their name is simple, but take it one step further. You should be able to tell when, why and where they signed up. Take that information and use it as you craft your message.
Create a highly targeted sales list. The best way for you to do this is to build the list around your most reliable customers and their close contacts. Making your email list customers feel special by offering them special deals that aren’t available to the average walk in customer and they will feel privileged to be on that list.
If your firm already uses its own branding, make sure you incorporate it into your marketing via email campaign. Use an identical color theme and layout for every email, and make sure to include your business’s logo in all of your messages. If your brand is established and has a fine reputation that is trustworthy, this gives added credibility to the emails you are sending out.
You can enhance your email marketing by choosing to include social networking sites, such as Twitter, YouTube and Facebook. Customers can share your information with their friends this way and you will be able to expand your email list by engaging your social network visitors and getting them interested in your content.
One good way to drive business and offer your customer’s something is by including a coupon with your mailings. Provide them with the coupon code and a link to your site. You can also let them know how much money they can save at the bottom of the email.
As you now know, email marketing is still a viable marketing option for your business. Use this advice and always be aware of new and innovative ways to enhance your email campaigns. This method of marketing will surely be worth the effort for a long time to come.