Facebook is a great place to market your business. Use this marketing strategy to increase visibility and exposure. The following tips will help you get a jump on marketing with Facebook.
Never ignore a message that someone sends you. This will show that you are on point and active on your page. If you can answer someone’s question with a link leading to content you’ve already published, that’s even better.
Don’t neglect the audience you already have. There are people that just want likes and then they forget about existing fans. In order to market using Facebook, your audience should feel respected. This is very rewarding, so don’t neglect your fan base.
Be very carefully about the updates you post. If your updates don’t contain any valuable information, your subscribers will lose interest. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. Your customers will want to read your posts everyday on Facebook. Spend your money on more targeted Facebook ads.
Be sure your postings are valuable and relevant. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Develop discussions on your page to increase exposure. This will encourage dialogue between customers. What better way to do so with your community than to get them involved in some basic decisions. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Don’t turn off the option that lets others post whatever they want to your page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Work on responding to all comments left on your page. This means both in your inbox and the ones that are left on your page. You’ll have to put in some effort, but fans will love the personal touch.
You should use a scheduling tool if you cannot be online to share your Facebook updates on time. Schedule them to be posted when your followers tend to be online. Test drive different scheduling tools until you are able to find a tool that has what you need.
Remember that a large subscriber base does not always mean a successful campaign. Your focus should be on those who have the most potential to buy your products or to share with their friends. Look at how people are converting and you will see how well your site is doing.
If you don’t know about Facebook, now is the time to learn. If you do your homework, you will become effective at developing a marketing strategy. Go to Facebook’s help pages to discover things that not everyone is aware of. This will give you the edge over your competition.
If your business operates as a store, enable Facebook’s check-in function. Let customers update their own Facebook statuses by checking into the store. This helps get the word out to your subscribers’ friends and family, since they will surely notice where the check in took place.
If you’re posting something onto Facebook, don’t stray from your topic too much. If you sell homes, posting about how the government is changing interest rates is applicable and a great thing to do. You will bore and aggravate your readers if you post an off-topic link for Harlem Shake parodies.
If there is more than one person who can post content on your Facebook page, ensure they know which strategy to use. Consistency is king. You can even pre-write updates so there is no confusion.
Put a Facebook plug-in on your site. Blogging platforms often make this very simple for you, but with your site, you will have to get the right code to add your Facebook plugin. This plug-in displays links to pages, lists of subscribers, or the latest updates.
Despite its newness, Facebook is an amazingly powerful marketing tool. Don’t overlook this opportunity, make the most out of it. You can reap benefits of Facebook marketing by using the tips this article provides.