When marketing through email, make sure you know how you should do it correctly. Bypassing the spam filters and being sure your subscriber reads your email is what you need to do; what special tricks can you add to your toolbox to be certain that your plan will work? This article is the place to be if you want to learn more about e-mail marketing!
Do not ever send unsolicited emails to unsuspecting customers. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. Your IP address could be blacklisted if there are complaints of spam and it could also give your business a bad rap.
Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This will make your customers want to refer their friends. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
Test variations of your subject line via A/B testing. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Keep your style and format the same for each email you send out. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. The font you select should be easy to read. After a few messages, people will start to recognize when you send an email, and will pay attention. Familiarity is vital to the success of any business, and that also greatly applies to marketing with email.
Your marketing emails should contain rich content to complement the request for business. Information that is useful to readers and can’t be found on your site is particularly appreciated. Also give them deals on whatever products and services you sell. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Try to only send one email a week. Your customers often will get several messages a day and are very busy in their lives. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.
In general, don’t send important marketing with email messages near holiday time frames. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. There are times, however, when this may not be true. Emails about special promotions like Black Friday are exceptions to this.
With any e-mail marketing materials, limit the use of graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. Some people do not have the proper settings to open graphic heavy e-mails.
Proper branding of your business includes a good e-mail marketing strategy. Because of this, it’s important to take some time and create a template that lets you put your colors, company logo and fonts from your site into your emails. This brand recognition will create a more professional appearance.
Always limit your mailings to people who have given you permission to do so. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. In addition, you could find yourself blacklisted by an ISP, which can be catastrophic for your business.
Enhance your campaigns in email marketing with both passive and active feedback. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback is much more subtle and not noticeable to the reader. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.
Let your customers know that their time is valuable by giving them emails that are full of good information. Respect the customers’ intelligence by only sending well thought out emails containing pertinent information, not merely sales pitches. You can include solutions to problems that commonly come up, new ways to use your products, or special deals in each email you send out.
An important step for e-mail marketing novices is to do thorough proofreading of emails prior to distribution. This is obvious, but often overlooked. It’s just an email after all, right? The answer is no. It is vital that your email marketing have a professional, polished appearance.
Holidays are an important consideration when it comes to marketing with email plans. Create the year’s business strategy with holiday and event promotions in mind. Develop email campaigns that center around important holidays like Easter and Christmas. You can increase sales if you do heavy marketing during the times of the year that business is slower.
Remember these tips so you can make your marketing campaign the best possible. Use them with your current projects or use the tips to start a new campaign altogether, and you will soon see increased business.